Explore
Free
Free data
Free Explorer maps for postal codes, demographics and audience selection.
- Free Explorer maps
- Premium data not included
- Movement data not included
- Measurement not included
Spotzi pricing
Optimize your campaigns. Optimize your store traffic.
From free insights to full optimization: the right plan for every goal.
All prices exclude VAT. Activate and Measure are quoted per campaign or study.
Plans for every goal
From free insights to full optimization
Start with free Explore data, add managed activation or measurement, or run the complete Optimize workspace.
Activate
From €1.750
per campaign
Our team plans and activates your campaign across (D)OOH and digital channels.
- Campaign planning
- (D)OOH and digital activation
- Audience recommendations
- Vistar, DV360, Meta, Tiktok etc.
Measure
From €2.500
per study
Choose the measurement you need. Spotzi runs the study and delivers the readout.
- Visitor Profiles
- Cross Visitation
- Web Lift
- Foot Traffic Analysis
- Brand Lift
Optimize
From €3.000
per country per month
The complete workspace for location intelligence and audience planning
- All Data of 1 Country
- Campaign planning tools
- Visitor Profiles
- Cross Visitation
- Dashboarding & Reporting
Optimize Now
Measure, per solution
Choose the measurement you need
Measure is a managed service. Commission one solution for a focused question, or combine several into a measurement program for your campaign.
From signal to store visit
01
Visitor Profiles
Understand who visits a location or campaign, where they come from and what defines them.
02
Cross Visitation
See which other places your audience visits before and after, from competitors to retail hubs.
03
Web Lift
Connect campaign exposure to website visits, brand search and online action.
04
Foot Traffic Analysis
Measure incremental store visits, dwell time and visit frequency around your campaign.
05
Brand Lift
Track awareness, consideration and intent with survey-based brand lift studies.
Optimize / Premium plan
The complete optimization workspace
Optimize brings location intelligence, audience planning and campaign optimization into one workspace. It is the premium plan for teams that want to run the full workflow themselves. Activate and Measure remain available when you want Spotzi to run the campaign or the study.
From €3.000
per country per month
- All Data of 1 Country
- Campaign planning tools
- Visitor Profiles
- Cross Visitation
- Dashboarding & Reporting
Activate and Measure are managed services, quoted separately.
ExplorePlanReport
Explore + Plan + ReportOne login
Premium data
Available datasets
Optimize includes premium data selection for your market. Activate and Measure engagements include the data needed for the work. Need multiple countries? Contact us for a combined quote.
From signal to store visit
01
Audience segments
Consumer groups categorized by shared interests, lifestyles and behaviors.
02
Consumer spending
Spending patterns and purchasing power across different populations.
03
Demographics
Age, gender, education, occupation and family structure.
04
Disposable income
Income available for spending and saving after taxes.
05
Mobile location data
Location intelligence derived from mobile device movement and visitation patterns.
06
Points of interest
Places, destinations and amenities that shape real-world behavior.
07
Postal codes
Geographic boundaries for precise targeting and analysis.
08
Traffic
Traffic flow, congestion and mobility patterns across transport networks.
Full breakdown
What's included?
Explore is free, Optimize is the premium workspace, and Activate and Measure are managed services quoted per engagement.
| Capability | Explore | Optimize | Activate | Measure |
|---|---|---|---|---|
| Delivery model | Self-service | Self-service | Managed service | Managed service |
| Free Explorer data | ||||
| Premium Explorer data | ||||
| Up to 5 users | ||||
| Dashboard creation and customization | ||||
| Custom map styling | ||||
| Dashboard builder | ||||
| Advanced filters | ||||
| Data management | ||||
| Import custom locations | ||||
| Upload postal codes | ||||
| Data editing | ||||
| CRM data connection | Add-on | Add-on | Add-on | |
| Campaign planning | ||||
| (D)OOH targeting | ||||
| Online targeting | ||||
| Mobile retargeting | Add-on | Add-on | ||
| Managed campaign | ||||
| Location analytics | ||||
| Visitor profiling | ||||
| Measurement reports | ||||
| Measurement study design and readout | ||||
| Web lift measurement | ||||
| Brand lift measurement | ||||
| Foot traffic analysis | ||||
| Cross visitation | ||||
| Proximity analysis | ||||
| Green field analysis |
The decision layer for real-world marketing
Ready to turn your data into insights?
Spotzi brings geomarketing research, audience data and campaign planning into one platform. Contact us to find the right setup for your team.
- Privacy-first, without personal profiles
- Precise daytime audience targeting
- Campaign lift measured to the store visit