01
Home postal codes
Reveal where visitors come from and which neighbourhoods contribute most to footfall.
Use case / Visitor Profiles
Know who actually visits your locations
Go beyond proof of play. Visitor Profiles show who an ad or location reached, where those people came from and how they behave, so you can optimise placement and budget with confidence.
Home postal codes, movement patterns and audience segments
What Spotzi makes possible
Know who actually visits your locations
Go beyond proof of play. Visitor Profiles show who an ad or location reached, where those people came from and how they behave, so you can optimise placement and budget with confidence.
From signal to store visit
02
Movement patterns
Understand dwell time, visit frequency and the places people travel between.
03
Audience segments
Connect visitor behaviour to lifestyle, income and consumer segments.
04
Store-level insight
Compare locations and see which sites attract high-value audiences.
From footfall to audience strategy
Visitor profiles combine anonymised movement with granular household and consumer insights. That gives advertisers a realistic view of the people behind the visits, not just the number of devices passing by. Use it to optimise media placement, plan local campaigns and allocate budget where it drives footfall.
The questions Visitor Profiles answer
- Where do my visitors live?
- How far do they travel and how often do they return?
- Which audience segments are overrepresented?
- How does one location compare with another?
- Which places do visitors go before and after?
These insights give your clients a compelling reason to spend more on OOH and keep coming back, because the conversation moves from impressions to real audience value.
The decision layer for real-world marketing
See the real audience behind your locations
Share a location, a store network or a campaign and we will show you what a visitor profile can reveal.
- Privacy-first, without personal profiles
- Precise daytime audience targeting
- Campaign lift measured to the store visit